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While that might seem like a steep price hike, it might still be well worth it if you shop quite regularly on Amazon – even a single item costing less than AU$20, for example, can be delivered to you in day or two for free if it's Prime eligible. The increase is already in effect for new subscribers, but will hit existing Prime members on their next renewal date that falls on or after June 28. How much will Amazon Prime be in 2023?Īmazon Australia recently announced a price hike for its Prime subscription, and now costs AU$9.99 per month (up from AU$6.99) or AU$79 annually (from AU$59). If you'd like to know more about how a Prime membership can benefit you, you can head to our dedicated page on Amazon Prime in Australia where we explain it all. While you’re primarily paying for the privilege of free, swift delivery, signing up for Prime means you’ll also have free access to Amazon’s streaming services, including Prime Video, Prime Music, Prime Reading and Twitch. This new price went into effect on May 24 for all new sign-ups and will hit existing customers on the next renewal date that falls after June 28. To make the most of Prime Day you’ll need to get yourself an Amazon Prime membership which, in Australia, will set you back AU$9.99 a month or AU$79 a year. Prime Day isn’t just about selling Amazon-branded products – many other brands and third-party sellers also save some of their best deals for Prime Day, completely aware that thousands of extra shoppers will be hitting the online store searching for a bargain. Why does Amazon have Prime Day? It's presented as a neat ‘thank you’ to its paying members, but one that involves giving Amazon more money and shifting a lot of stock at the same time. 2020 brought 66 hours of the shopping spree only because of daylight savings in October, and it was back to 65 hours in 2021. In 2019, however, it got even bigger and Aussie shoppers were treated to a whopping 65 hours of discounts.

That meant that in Australia we could shop for 36 hours – i.e. While it began as a one-day sale, by 2018 – which was the first time Australia saw a Prime Day sale – it had expanded to two days. Prime Day then quickly transformed into Amazon’s mid-year sales event where members of Amazon Prime get exclusive discounts on a wide range of items. In Australia, Amazon Prime Day is one of the big sales in our shopping calendar with a staggering number of items getting record-low prices on the online retail giant's platform.Īmazon Prime Day began in the US in 2015 as a celebration of the company’s 20th anniversary, with more deals on offer than Black Friday back then. Amazon Prime Day 2023: all you need to know What is Amazon Prime Day in Australia?